Wanna Buy a Used Textbook Company?

August 22, 2013

I should be more polite: Would you like to invest in a 181-year-old company that publishes textbooks for kids? (more…)

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Google’s New “In-Depth Articles” Feature a Boon to Book and Periodical Publishers

August 10, 2013

Google just announced that they will reward the authors of the very best in-depth articles on popular search topics by highlighting the top three in page 1 search results. Google offers a range of sample topics in its announcement: censorship, Gloria Steinem, Lego, the NSA, the United Nations, and Taylor Swift. I’d bet that the criteria is two-part: an unambiguous subject, one that’s in reasonable search demand. Think not only “the Bible” but also the “New Testament” and the “Old Testament.” Then “Genesis”, “Exodus”, “Leviticus” as well as “Matthew”, “Mark”, “Luke” and “John”. You get my drift. (more…)

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