Cloud Computing and the Future of Publishing

July 22, 2012

Last winter The Green Sheet, a printing industry newsletter, published my contrarian look at the hype surrounding cloud computing. The topic continues to spread across all industries as ever-increasingly the software we use moves from dedicated single-use installed applications to shared network resources. This, I argue, is big news for vendors selling cloud-based services. It’s not nearly as important for the rest of us. (more…)

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How Metadata Gets Mangled

July 14, 2012

My metadata colleague, Renée Register, uses Zappos boots to offer an easy-to-grasp example of metadata in action. (more…)

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SEO and Metadata

July 11, 2012

I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable with a search engine. Good metadata, it’s argued, should be designed with SEO in mind. (more…)

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Spelling and Findability

July 3, 2012

As part of my research for The Metadata Handbook I’m exploring the impact of metadata quality on book sales (and, by extension, music sales, movie rentals and more).

I paused on the distinction between findability and discoverability. They are often used vaguely and frequently interchangeably. The link to metadata is uncertain to many, so unclear that DBW plans a conference about discoverability with only a glance at metadata during a two-day program. (more…)

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