The Future Of Publishing Blog by Thad McIlroy

The Future of Publishing: Doom

December 12th, 2008

The Future of Publishing: Doom

Well, I must give kudos to Steve Rubel, “a marketing strategist and blogger …and senior VP in Edelmean’s Me2Revolution practice.” (What would a junior VP do there?) Mr. Rubel, has by my estimate, broken the 100,000 barrier on the number of essentially self-proclaimed experts who have grabbed at some superficial data points and decided that…

December 10th, 2008

Pulitzer Prizes to Accept More Online Work

Once again I’m including this snippet in my “Good News Report.” According to a December 8th press release from the Pulitzer Prize website, “The Pulitzer Prizes in journalism, which honor the work of American newspapers appearing in print, have been expanded to include many text-based newspapers and news organizations that publish only on the Internet,…

December 9th, 2008

Ad Spending Growth in 2009

Well, let’s start with the pundits’ top projection: ad spending in Brazil will increase by 30% in 2009! Apparently ZenithOptimedia’s analyst doesn’t read The Economist, which noted on November 6, 2008 that “a few months ago, Brazil’s economy was growing at its fastest pace since the mid-1990s, driven by record commodity prices and record credit…

December 3rd, 2008

Good News for Digital Magazines

The last full-time job I had was in the late 1980s at a Toronto-based company called McCutcheon Graphics. It’s where I gained the knowledge that allowed me to later set out on my own as a consultant and publishing industry analyst. The president of the company, John McCutcheon, was a one-of-a-kind businessman (now retired). I…