The Future Of Publishing Blog by Thad McIlroy

To Read or Not To Read

November 24th, 2007

To Read or Not To Read

My last blog entry referred to a groundbreaking report just issued by IBM on the future of advertising. Also issued this week was a long-awaited report from the National Endowment for the Arts (NEA), To Read or Not To Read, “the most complete and up-to-date report of the nation’s reading trends and — perhaps most…

November 23rd, 2007

The End of Advertising as We Know It

An extraordinary monograph has just been published by, of all the unlikely sources, the IBM Institute for Business Value. The End of Advertising as We Know It (PDF) is a publication that is everything you would not expect from a large corporation’s public information efforts: it’s informative, well-researched and well-written, and often provocative, all the…

November 18th, 2007

Newspapers at a Crossroad

The New York Times announced recently that it would shift away from its partially subscriber-based model to solely an ad-based model. Here is one of the most valuable media properties in publishing changing its tune, and perhaps signaling a new tune for all newpapers. As reported in InformationToday, “All the News That’s Fit to Print”…